Is Google Ads Necessary To Generate Traffic For Your Website?

No matter whether you are finding relevant keywords, creating social media campaigns, or generating the blog for your website, the primary objective is always to increase the website traffic. Google AdWords is one of the main tools among the webmasters for accelerating web traffic. This is primarily used for generating revenue from the page views and clicks. Google’s own support website states that webmasters can use AdWords to increase the leads and drive more sales. So, the moot point is Google AdWords really necessary for generating the website traffic or not?

The Case for Google AdWords

There are many industry analysts who advise that Google AdWords can help immensely to drive more traffic for the website. The blog post of Google dispenses webmasters information about the merits of the AdWords when it comes to generating sales up and driving leads. The post indicates that direct-response campaigns, such as those provided by the AdWords, stimulate customers to take a specific action.

Other Advantages:

Placement targeting is another tool which permits visitors to pick and select their advertisement placements. This also includes specific websites which the webmaster would like ads to display on or even specific section within the Google Display Networks. Different types of ad formats have a considerable impact on the overall success of website traffic.
The bidding strategy also contributes to the success or the failure of the efforts on AdWords. The primary objective of the traffic-generation campaign is to amplify the revenue. Our team recommends you to use Google’s Cost-per-click bidding system for the ad campaigns.

 The Case Against Using the AdWords

There are three main reasons for the failure of most webmasters on AdWords:

More focus on clicks, less on conversions:

The majority of users generate clicks by using Google AdWords. Users undoubtedly spend more money on the ad each month for getting clicks and feel that this is the end of it. But the problem is that a few clicks and an increase in conversion rates are better for the business than more clicks and less conversion rate. Generic keywords and generic headline encourage many visitors to click on the ads, but long-tail keywords and specific headlines lure more visitors who are ready to act.

No prior testing

There are few webmasters which test their approaches on AdWords. Most of the webmasters choose their keywords to pick specific sites they want ads to display on, and hope Google will handle the rest of the matters on its own. Unfortunately, without testing, which keyword bids, call-to-action headline works better, you will never succeed in generating more traffic for your websites.

Google wants the webmasters to use AdWords and will roll out myriad support tools to assist you in generating more traffic. But the problem with this is that AdWords is not successful overtime for limited budgets webmasters. The per-click costs to buy Google ads have been on soaring up in recent years,   making it more difficult for the small business owners to keep up.
Also, there are various other services available which help in driving more traffic on the website and perform better than AdWords. The other options, are blogging, Slideshare, and participating in online discussions, can produce more traffic than Google AdWords and can do at a minimal cost. Hence, it can be said that Google Adwords is not necessary for generating more traffic for the website.

Ref- https://www.kerdasoftech.com/blog/is-google-ads-necessary-to-generate-traffic-for-your-website/