How to Integrate Email Marketing with Content Marketing

With a plethora of Digital Marketing tools available in the present highly competitive business environment, there are two standouts you can't live without, namely, Email Marketing and Content Marketing. The best thing about these two strategies lies in the fact that they complement each other to a great extent. Your email marketing campaign won't taste any success without compelling and relevant content. Similarly, your compelling written blog posts and articles are of no use at all if you have an amateur email marketing game. So, let's now explore the correlation between these two Digital Marketing Strategies.

 Most of the business companies across the globe that are aware of the word game are thriving online. With a six times higher conversion rate, content marketing holds immense potential for generating three times more leads and boosting web traffic sevenfold.
The reason why content has become a crucial part of every Marketing Strategy is that people are willing to know about a product or service through a story instead of a sales pitch. Without any second thoughts, compelling pieces of content make people believe that they have got something exceedingly valuable. Such a level of audience trust and engagement builds long-term relations that convert. As content marketing is all about staying in touch with your target audience and potential customers - the most effective way of doing the same is by integrating it with email marketing. While being the highest ROI generating marketing channel for almost ten years now, email marketing even trumps newer strategies and tactics like Social Media Marketing and Influencer Marketing.

 

HOW TO BOOST YOUR CONTENT MARKETING STRATEGY USING EMAIL MARKETING

Without any doubt, using email marketing campaigns to improve your overall Content Marketing Strategy is a terrific approach. However, it is also necessary at the same time to know and understand how to integrate the two effectively. A few tips for the same are as follows:

1- Segmenting Email Subscriber List

By segmenting the email subscriber list, you can generate more revenue and take the sales of your business to another level. You can start by dividing your subscriber list into primary segments such as location, age, and gender. For having a further classification, you can also include advanced sections like behavior and interests. By separating your email subscriber list into a variety of segments, you can provide more personalized content to your target audience and make sure to win them over and over again in the long run.

2- Using Email Surveys to Understand your Subscribers' Preferences

Even while having all the data, it is still arduous to know and understand what people exactly want. If you are facing issues interpreting the right information, what you can do is go ahead with asking your subscriber list directly. You can break the ice and start by sending a welcome email to your subscribers and then ask them about their preferences and the type of content they want. Furthermore, you can also ask them about the number of emails they wish to receive every month.

3- Choosing the Right Content

Business owners and digital marketers must give utmost importance to choosing the right content in every situation. Every message must grab the attention of the customers and be interesting enough to gain a click on your website or blog post. If you want your potential customers to connect with your brand and its business, you must think outside the box, come up with engaging and relevant content, and set yourself apart from your competitors by doing something that they can't even think of doing in the future.

4- Encouraging Social Media Sharing

For making even more value for your content, you must put in sincere efforts to ensure that it reaches out to more people. You can ask your subscribers to share the posts or content on various social media platforms, including Facebook, Twitter, Instagram, etc. You can also include social media share buttons in your email marketing campaigns.

BOTTOM LINE

In the present ever-evolving marketing landscape, if you are pouring all your time, money, and effort into a single marketing channel, then you are missing out on many other beneficial opportunities as well. For capturing and engaging your target audience, you require a multi-faceted digital marketing approach. By integrating content marketing and email marketing, you can leverage the power of every digital channel and walk towards the ultimate path of success.

 Ref https://www.kerdasoftech.com/blog/how-to-integrate-email-marketing-with-content-marketing/