Ways for Effective eCommerce Website Development

Secure payment gateways are offering customers a lot of reasons to do online shopping. All a customer needs to do is to click and swipe to order the product. Every business needs to have an effective web design to deal with growing the complexity and competition in the market.

Here's a List of Ways for eCommerce Website development:

1- Simple Design

Keep the web design as simple as possible, with no distracting images and links appearing in the product search and the checkout. Avoid intricate animations, terminology, lengthy content and stock pictures in the website. Always design the online store in a way that adequately meets the visitor's requirement and converts them into the buyers.

2- Do Not Hide the Prices

Never deceive the customers by hiding the shipping charges, until they are about to make payment. It could lead to adverse impacts on your sales and surge cart abandonment. A business should disclose the price of goods and services on the website to the visitors. Stop playing the game of frequent price-changing with the customers, as the majority of customers have a good memory of price. They will not forget it if you will abruptly raise the price. Always maintain an honest and one-to-one relationship with your customers. 

3- High-quality Images and Videos

No customer will entertain the thought of buying the product if its image is unclear or blurry. Being a marketer, you first have to entice the customers with an attractive image. As the person cannot feel the product before purchasing, you should use pictures that look real and enough to lure them at first sight.
You can use high-definition videos to demonstrate the product from all angles, especially for products like jewelry, sandals or apparel.

4- Navigation Menu

You should either keep the navigation menu vertically on the left side or horizontally at the top of the website across all the pages. It should be streamlined to facilitate the visitors to search for a product or service.  You can use the dropdown menu to present the categories and subcategories of goods.

5- Create Fake Scarcity

The product that is "out of stock" or "sold out" is noticed more than other products. Creating fake scarcity can impressively boost the demand for that product, as what is less in supply is often more in demand. These psychological tricks are useful for creating a fear of missing out on the product and leading to impulse buying. 

6- Well-organised Filters

The ultimate goal of every business is to provide an enriching shopping experience to both online and offline customers. It is different while dealing with online customers, as they will not take the headache to find a product on a messy website.  Therefore, a well-organized filter is indispensable.

7- Social Media Links

Online retailers should not overlook the importance of social media platforms. Nowadays, a lot of eCommerce orders come from Instagram and Facebook. Hence, share and exhibit the products on these platforms to boost your conversions and sales.

8- Highlight the Shopping Cart

Highlight the shopping cart across all the pages of the website to remind the customers to finish the shopping process. It helps the visitor to continuously look over the product they have added to the cart.  It enhances the conversion rates and mitigates the shopping cart abandonment.

9- Show Customer Reviews and Testimonials

Customer reviews and testimonials are the best way to influence the buying decision of potential customers and boost sales. Try to mention the reviews just below the product's description.
In case the number of products and reviews are less, then arrange all the reviews in Customer Review/ Testimonials on the home screen. Try to display the name and image of the customers who have written the reviews. It will increase the authenticity and credibility of the customers' opinions.

10- Special Sales Sections

Almost all online buyers are obsessed with discounts, as they prefer to buy products that include big discount offers. A business must announce a discount on quarterly sales or on festivals. The multiple discount schemes, providing discounts at the discounted rates is one of the main reasons behind the surge in the eCommerce industry.
So, an eCommerce store must have special stores to display the products, which are offering more discounts.

Ref-https://www.kerdasoftech.com/blog/ways-for-effective-ecommerce-website-development/