Is Search Engine Optimization (SEO) All About Keywords?

Without any second thoughts, Search Engine Optimization (SEO) is central to every Content Marketing strategy; however, most of the people across the globe fall into the trap of believing that it's all about keywords. The utmost importance of optimizing each element of your content to make sure it easily gets found on the search engine results page is central to every Business Company or Digital Marketing Agency. But the thing is keywords alone are not the be-all and end-all of an SEO Marketing Strategy. The issue here is that there are so many similar service providers in the business world producing content with the same keywords, due to which there is an increasing number of matching results. Despite the other criteria to decide the #1 rank or position in the search engine results page, it has become just another case of sheer luck. Of course, it has not always been the case before.

 Previously, SEO keywords were indeed considered everything. Stuffing articles or blog posts with more keywords could boost a high ranking, increase brand awareness, generate better leads, and enhance online visibility. So, the question now is, “what has changed in the search engine algorithms?” Well, the answer to this question is search engines have now added various other elements and factors in their algorithms, which play a significant role in determining a ranking, including, but not limited to:

• Website Security
• Technical SEO and User Experience
• Good Backlinks
• Images and Videos
• Reliability and Quality
• Domain Name and Authority of URL
• Length of Content
• Mobile-friendliness

Many search engines like Google have somewhere around 200 factors for determining a ranking. Nevertheless, the elements mentioned above can all be added to keywords to get a higher ranking.
For content writers, it is essential to match the use of relevant target keywords with the task of creating content, including the best links from authority sources. A backlink to a website with somewhere around hundreds, thousands, or millions of reviews will have a fruitful impact on the growth of your business in the long run. However, it is necessary to avoid broken backlinks or toxic domains and always make it a productive exercise to check and frequently update backlinks on your existing piece of content. It will help in ensuring that all the existing backlinks are still in good form. Furthermore, you can also add better backlinks to replace the existing ones, just in case, there is a need.

How Can Images And Videos Make A Big Difference?

One can never deny the fact that both images and videos form a crucial part of every Content Marketing Strategy. The factors mentioned below should be borne in mind while using images and videos:

• They need to be engaging and informative.
• They should be of high-quality.
• They need to be relevant and convey your brand's message.

Images and videos hold immense power in breaking up the text and making the content appear way more attractive. In this case, videos go one step ahead as they provide an extra piece of information, thereby making the content more useful. The real strength of videos lies in the fact that almost every individual nowadays prefers to watch instead of reading something from the screen. According to various reports and surveys conducted by Marketing Experts, embedding a video in a blog post or article can certainly help in boosting rankings to a great extent, especially if the video is successful in gaining a lot of views.
Building up domain authority is undoubtedly a very lengthy process, and Organic SEO will take a little more time to reach the top of the rankings. The thing here is an older URL has more chances of achieving a high ranking. If your business website is new, you need to put in sincere efforts, produce high-quality content, and be consistent with your posts.

How Can Technical SEO Either Make Or Break Your Best Digital Marketing Efforts?

Even if you are producing a great piece of scintillating and relevant content for your potential customers by including all the right keywords and maintaining consistent themes, your efforts will provide no fruitful outcomes if they are not backed up on the technical side. Therefore, it is imperative to have secure connections, avoid slow load-ups, and have a mobile-friendly website. Furthermore, there a few elements of technical SEO, which a content writer should keep in mind, including keyword phrases in page titles and Meta descriptions.

Ref- https://www.kerdasoftech.com/blog/is-search-engine-optimization-seo-all-about-keywords/