Boosting Engagement Rates with Interactive Content

Interactive content, in the form of quizzes, polls and surveys, social media contests, pop-ups, and videos, plays a significant role in creating better engagement and building a strong bond between your brand and customers, which further helps in differentiating your brand from the rest. Therefore, it is indeed a critical part of your overall Content Marketing strategy today. Without any doubt, having an attractive website with user-friendly landing pages and doing Search Engine Optimization (SEO) well are required; however, the interactive content on your website is what caters to the people's needs, tickles their curiosity, and eventually benefits your business and its reputation. Coming up with interactive and engaging content is a hurdle for most of the Content Marketers nowadays, and if you are struggling as well, then remember, you are not the only one.

CONTENT MARKETING STRATEGY

Quite a while ago, frequent blog posts updates and social media posts were considered to be enough; however, in the present Digital Marketing landscape, it is no longer the case. For engaging your website visitors and further boosting their retention time on your business website or its landing pages, static content is no longer sufficient. Your content must be something to which people can relate themselves. Moreover, it is not only about 'what' either. It is more about the 'where,' the why,' and the 'how.' The immense usage of smartphones and social media has undoubtedly dominated how people experience the digital world. Therefore, your target audience will always look forward to interacting well with your brand, products, or services. To be specific, they want something with the 'me' factor because they want to involve themselves in anything and everything possible.

WHY IT IS IMPORTANT TO HAVE INTERACTIVE CONTENT

Having interactive content is the need of the hour as it is one of the best possible ways of spreading your brand's message across the globe and opening all sorts of opportunities for interaction with your target market. So, let's make ourselves familiar with a few reasons explaining why you must bother having interactive content.

1- Social Media - The Home of Interactive Content

To broadcast or publish your content, you don't need to look far beyond for a website or platform. Social media platforms are easily accessible and at your hands already. One can never deny the fact that social media is the prime vessel of all types of interactive content. Moreover, it is also the most effective way of attracting attention and generating better ROI out of interactive content.

2- Interactive Content Generates More Conversions

It's no surprise to know that people nowadays have shorter attention spans. If the business owners or Digital Marketers feel that having the idea of potential customers spending a couple of minutes reading their website content is enough, then they are sadly mistaken. Interactive content holds immense potential in opening brand-new and exciting ways of engaging with your target audience, and as a result, generating conversions as you have never seen before. As per various reports and surveys conducted, brands that used interactive content in the form of calculators, apps, assessments, quizzes, etc. saw up to 70% more conversions as compared to static content.

3- Interactive Content must be Responsive As Well

In the present digitally transformed society, mobile usage, without any second thoughts, is increasing at a fast pace, and in no time, shall successfully leave behind the desktop usage. Therefore, it is a no brainer that your interactive content must be mobile-friendly and responsive across all mobile devices. With approximately 1.2 billion people accessing the internet via their smartphones, it has become evident that brands, which put in efforts, to provide high-quality mobile experiences, have better customer engagement, and generate more leads.

CONCLUSION

Your Marketing Strategy revolves around your content. If your content is highly personalized and strategically aligned, it can easily broadcast your brand message, build credibility, and cultivate healthy relationships between you and your clients. As interactive content comes in many forms, you should try to implement as many of them as possible to achieve your business goals. Pay due attention to what your audience wants from you. You can conduct surveys, observe customer behavior, and check analytics results to master your Content Marketing Strategy. For making the customers remember your brand, consider using user-generated content by involving their opinions. It will help you in earning your brand goodwill and creating a positive online reputation, which will ultimately result in better customer interaction. So, put in your level best for making your interactive content engaging and intuitive in all aspects, while strategically weaving to convey your intended message.

Ref: https://www.kerdasoftech.com/blog/boosting-engagement-rates-with-interactive-content/