Top Social Media Networking Channels to Consider for your Brand

In the present highly competitive business environment, social media platforms like facebook Instagram, Twitter, to name a few, have undoubtedly captured the entire marketing with their ability to generate immense awareness quickly. Most of the people around the world are currently using these channels to find new companies or engage with their favorite brands.  However, small companies with a comparatively tight marketing budget can't be present on every social media platform. Therefore, business owners and entrepreneurs must be strategic in choosing the right platforms for building a strong presence of their brand or business, which depends on several factors including, business objectives, target audience, and the type of business.
Below, there's a quick guide to choosing the best social media channel for achieving your specific business and Digital Marketing goals.

Effective and Brilliant Use of Hashtags in Social Media Marketing

1- FACEBOOK

With approximately 2.41 million monthly active users and the most diverse audience, Facebook is the world's largest and one of the best social media platforms for businesses to reach their target audience - whatever that audience may be. It offers people with an exclusive power to connect with an incredible number of people from varied backgrounds. What makes Facebook extraordinarily amazing for businesses and marketing is its targeted digital advertising platform. Facebook ads enable you to target the potential customers, who are most likely to purchase your products or subscribe to your services. Another reason that makes Facebook suitable for a business is its E-commerce integrations. It helps the users in placing orders with a single click and further allows the brand owners to communicate with their customers for providing the shipping details and other notifications through Facebook Messenger.

2- INSTAGRAM

Instagram is another widely-known social media channel with more than one billion active users. Owned by Facebook, Instagram allows you to tell your brand's story by using unique and engaging content. In contrast to other social media platforms, Instagram focusses on visuals, including both images and videos, to showcase your products in a manner that's visually way too appealing. It also includes the option of 'Instagram Stories' using which you can share live videos, behind the scenes footage, latest news, and updates with your fans and followers. Like Facebook, Instagram also has the feature of sending messages to the users directly for answering their questions and addressing their concerns instantly.

3- TWITTER

With an average of nearly about 330 million active users, Twitter is yet another standout amongst other social media platforms for sharing brand updates and being a part of the online conversation encompassing your industry. It has indeed become the go-to-place for coming across the latest trends and news on a variety of topics. Brands can extensively use Twitter to generate awareness of their products and engage with their audience. Besides, hashtags allow you to be a part of the conversations related to the trending topics of your industry and interest. Twitter also offers advertising opportunities to the companies and individuals for delivering digital ads with multiple formatting options as per your unique digital advertising goals.

4- LINKEDIN

Acquired by Microsoft in the year 2016, LinkedIn has become one of the best platforms for Social Media Marketing and professionals to post a variety of content, including job opportunities, company updates, case studies, and whitepapers. Moreover, this platform also helps B2B brands for getting in touch with other business decision-makers across the globe. Probably the best quality of LinkedIn is that people on this platform are very much involved in business and are career-oriented. They are often looking forward to networking opportunities and hearing about different approaches to make their work easier. It also offers digital advertising opportunities for B2B brands to reach individuals from specific industries. Furthermore, LinkedIn has groups that users can join based on their job profile, career interests, or industry. In a nutshell, LinkedIn offers excellent opportunities for brands and businesses to drive real engagement.

5- YOUTUBE

Founded in 2005 and acquired by Google towards the end of 2016, YouTube is the second-largest search engine in the world today, just behind Google. Without any second thoughts, YouTube is a brilliant channel for coming up with compelling video content and engaging your target customers. Perhaps, the unbeatable advantage of this platform is that it allows brands to access an unlimited amount of video hosting. YouTube also enables its content to be shared on other social media platforms for a greater reach. Additionally, the content and videos that people post on their YouTube channels are searchable in both YouTube and Google.

6- PINTEREST

Launched in 2010, Pinterest now has 300 million active users and is well-suited for brands that have images to share for promoting their business. Despite just being an image-focused social media network, Pinterest has great potential in inspiring people to come up with new ideas and projects. One of the most commendable aspects of Pinterest is that it has a significant reach among women across different age group, location, and education and income level. While being ideal for brands in the home decor, fitness, fashion, art, and food industries, this platform offers immense support in selling products directly by allowing customers to add their favorite items to the shopping bag with just a single click.

Social Media Marketing – Ideas, Tips, and Trends