SEO and Social Media - Understanding their Complicated Relationship

In today's fast-paced society, Digital Marketing is indeed the best evolution. Search Engines have become the prime source of generating leads and traffic for businesses and their online marketing strategies. However, with the immense growth of social media networks, Social Media Marketing is more heavily embraced today than it was a while ago. There might be a confusion in your mind regarding, what is more important, Search Engine Optimization (SEO) or Social Media? Well, the answer is, both play a crucial role in leading you towards the success of your business.

Social Media Management corresponds to the process of optimizing and posting content in the form of blog posts, news articles, videos, stories, images, to name a few, on social media platforms like Facebook, Twitter, or Instagram.  On the other hand, SEO includes a strategy for making your business or its website more searchable so that your visitors get transformed to your customers.
Although search engines are a great source of attracting customers, social media is also increasing its importance as a marketing platform. The thing to realize in this circumstance is that both SEO and Social Media are not any competitive forces, but two facets of digital marketing capable of amplifying the results if incorporated together in the ideal strategy. Now let's see how online marketers can integrate their efforts across both platforms.

THE ‘SOCIAL MEDIA AND SEO’ STRATEGY

Include Social Media Sharing Buttons in your Website

Various search engines, including Google, have started to use social media sharing data for influencing the search rankings. Therefore, digital marketers must have social media sharing buttons on their blog posts and websites to engage people by further encouraging them to share the content on their respective social media accounts. These buttons increase traffic from social media and also improve the ranking positions in search engines.

Opt for an Integrated Keyword Strategy

As the thin line between social media and SEO is fading at a quick pace, taking the keyword strategy of your website to social media engagement, whenever appropriate, must be given due importance. However, this doesn't imply cramming tweets full of keywords. Instead, you need to analyze the perfect use of such keywords in your social media messages for increasing the number of your potential customers.

Include Links in Social Media Accounts

The traditional way of including links in social media posts like status updates or tweets is of no use as they are no-follow links and don't pass any SEO authority to the linked site. On the other hand, it is imperative to note that the URL included in the bio of a social media account is a follow link, which further helps in improving the conversion rates.

Optimize your Social Media Profiles

The pages of your profile on social media are just the extensions of your website. The way you optimize your website's pages for titles, tags, keywords, and descriptions should be the same for auditing your social media profiles as well.

Use Links in Presentations and Videos

Powerful social media platforms such as SlideShare for presentations and YouTube for videos have become quite famous now. While sharing content on these platforms, make sure to share links corresponding to the other related blog posts and articles on your website. Doing so will not only increase traffic to your business but shall also help in building new inbound links.

Establish New Relationships

Without any doubt, the web has now become a social communication channel. For driving more sales, inbound links, and social media attention, it is essential to build new relationships with active users online. Establishing relationships with the help of social media platforms can further open opportunities for guest blog posts and various other link-building options.

Ref: https://www.kerdasoftech.com/blog/seo-and-social-media-understanding-their-complicated-relationship/