FUTURE OF VIDEO MARKETING IN 2019 AND BEYOND

How often have you come across a blog proclaiming to reveal the latest marketing trends?

For many, it is almost a weekly phenomenon which makes you more skeptical about deciding the trends which are actually going to stay. It is pressing for marketers to questions all the new trends launching every fortnight.

FUTURE OF VIDEO MARKETING IN 2019

Never pull the trigger on any new trend after mesmerized by its visual appeal and look. Always make sure that it is actually the right strategy for both marketing and brand. Many marketing trends do not survive a year and fade away as quickly as they come. But there many marketing trends which are here to stay for a long time like video marketing.

Ever since video marketing prominently carved its way in inbound marketing in recent years, it is not indicating any sign of a slowdown in the future. 

Nowadays, video marketing has become a medium for distributing content and increasing consumer engagements. Take a glance at the following video statistics:

ü  70% of the consumers claim that they share the brand’s video. (Wyzowl)

ü  72% of businesses say that video content has significantly improved their conversion rate. (Wyzowl)

ü  52% of consumers say that streaming product video helps in decision-making for online purchase. (Invodo)

ü  65% of executives browse the website of the marketer and 39% of them make a call to the vendor after watching the video. (Forbes)

The following trends are predicted in the year 2019 and beyond.

·         STREAMING LIVE VIDEOS

In the past few years, live streaming of video has seen the unprecedented popularity on social media channels like Facebook, Instagram. Many surveys have revealed that it has boosted audience engagement and retained them for a longer time than recorded video content.

ü  80% of the users would like to view a video rather than reading a blog.

ü  82% consumers prefer live video content from a brand rather than social media post.

·         VIDEO TAKING A VIEWER’S SHOPPING

The trend of inserting video content in the online shopping portal is going up. Nowadays, brands are experimenting the ways to render Users swipe-to-buy feature after watching video on Snap video ads and Instagram. Video content on an e-commerce page escalates the 50% order value.

·         1.1 VIDEO APPROACH

Given the ease in shooting video with smartphones, marketers are realizing the growing importance of nurturing leads and establishing a strong communication channel for delivering customized video channels instead of an email or a direct call. 1.1 video the approach is useful for sending a follow-up on a query, for after service the support system, or for simply saying thanks. 

·         SEARCH for FRIENDLY VIDEOS

The use of closed captions and Artificial Intelligence are making the video more searchable. AI is now, transcribing the audio tracks of video content through voice recognition. Recently, Google has announced the addition of the video preview features in video carousel that shows in search engine results. While toggling via the video carousel, viewers can watch a six-second video preview.

·         VIDEO IS GETTING 360

The advent of 360-degrees video content capacitates the viewers steer their perspective for an interactive experience. See, what the audience wants to watch in 360:

ü  60%travel and sports

ü  55% live entertainment videos

ü  39% movies

ü  31% documentaries and news

ü  30% television soap operas

·         VIRTUAL REALITY VIDEOS

Virtual reality video enables viewers to feel that they are also part of the video content. VR is not only carving road in gaming software but also in education, business, marketing, healthcare, social media sector.

The global market for virtual reality hardware and software is estimated to cross $22.4 billion by 2020.

·         BLOGS ARE TURNING INTO VLOGS

Video blogging or Vlogging is one of the latest trends in content marketing. According to marketing experts: Video blogging engages more users because of its authenticity. It also helps in establishing a community of the like-minded target audience.

Vloggers can easily monetize the blogs through corporate sponsorships, native advertisements and product placements. 

TOOL FOR TRAINING

Video content is becoming a staple for training for both internally for the organization and for monetizing content. The video training program has proven productive and effective for training more employees at low expenditure.