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CONTENT MARKETING TRENDS IN 2019


The marketing landscape is changing every day.  As the new technologies and tools emerge, fresh intellectual modifies the old strategies and the standard for quality continues to increase as the audience are today exposed to more content than ever before.
For all the changes that the market has undergone over the last few years, one thing is undisputed: content marketing is going to stay for a long time. Last year a study revealed that content marketing would cross more than $400 billion by 2021.
Following are the trends which will shape the way the content is created and consumed in 2019:




1.  CONTENT MARKETING TAKING OVER OTHER FUNCTION OF MARKETING

Amidst the daily hard work, it is quite easy to overlook that content marketing is a relatively new sensation. A few years ago, marketers deemed content marketing as a side project. It was more of a reward and not a crucial role – something you do only when you have time it after traditional marketing responsibilities and projects.
Things have tremendously changed in the past few years. Unlike the previous one-sided conversation, marketing communication has now become two-way. 
Content marketing has taken over as it is now the centre of the marketing project around which everything revolves. Content is important for earning trust, building a brand name, creating the website traffic, leads and everything in between. Therefore, all businesses should realize that content is the core of a good marketing plan.

2.  STRATEGY WILL BECOME MORE VITAL

Marketers no more see content marketing as a solution but as a tool for achieving the objectives. All though the content is a powerful tool, but it is not a remedy for every business goals and problems. These strategies require a guiding mechanism to amplify the effectiveness and boost audience engagement.
No two content strategies will work the same way as different organizations have different objectives. There are some aspirations which are common in every business like SEO, lead generation.
As per the Content Marketing Institute, 65% of the most successful content marketer has fabricated a documented strategy. A modest content marketing assessment can assist businesses in recognizing their primary objectives and framing an effective content strategy to meet it.

3.  CUSTOMER SUCCESS IS NOW A NEW FRONTIER

Content marketing is already dealing with the numerous requirements and objectives of different departments. Sales team turns content to support pitches and enhance customer relationship. Brand managers are using the content as goodwill and authority. The plausibility is inestimable-and now, one more is also in the line.
Customer success means the way a company aids the clients to yield the most utility value  of their products and services. In the current era of personalization and customization, it is no longer feasible to make the sale move on to the next process and tackle grievances as and when they arise.
Companies want clients to derive maximum utility by fostering word-of-mouth marketing and robust relationship. In this pursuit, content is an incredible tool for a business to prepare the clients for success. A content strategy is beneficial in showcasing the optimal use of goods and services to the buyers and making the customers see well more than the bad. As content marketing focuses on consumer satisfaction, the business can deploy fewer resources for putting off fire and more to improve the brand image.

4.    TRADITIONAL MARKETING FUNNEL WILL CHANGE SHAPE

Presently, the marketing funnel accepts anything and everything and then filters it out at the later stage through a qualification process. There are too many companies which see clients only as a source of revenue, meanwhile most of the time, customers are either ignored or insulted by the company. It requires a change in the mindset to change the traditional marketing funnel with an effective and sustainable one. The new marketing funnel focuses on giving more priority to continuous engagement over a relationship based on a monetary transaction. It shifted the centre of attention to post-sale services for nurturing clients so that they further recommend the product or services to their family and friends.
In the fierce competition, anyone can intrude the marketing space and undercut the price at any time. A business should develop a robust partnership with the clients to have a better-staying power to deal with such a contingency.

5.  CONTENT DISTRIBUTION

Even the brilliant content is futile if no one reads it. As both the online and offline world become more stuffed, content distribution will remain an essential aspect of an effective content marketing strategy.
It’s good to stay updated on social media trends, but social media is just an iota of content distribution. Email marketing helps a lot, but still brands need to look out for a better content distribution channel. Businesses need to get innovative and eager about getting their content in front of the target audience. One should not waste the content investment by passively distributing it after realizing that no customer is engaging with the content.
Business must adapt to a rapidly changing scenario in the market or fade into irrelevance. As the way you tackle with the growing marketing demands will decide your business's fate.   


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