Why Is Original Content Important For SEO?

Every digital marketer needs to stay updated with the frequent changes in SEO algorithms, but there are some things which have not evolved over the years. One such thing is the need for original content, which has always there and has now become even more imperative. It is because, original content is indispensable for ensuring the top-notch SERP ranking, and there are no two ways about it.
But what does “original content” means and why it is so important for the SEO?

MEANING OF ORIGINAL CONTENT

Original content is one which has never been produced and published online by anyone. For example, an article is considered original, if it is never been replicated and posted online than before.

One of the major problems in original content is that they are extremely difficult to find and create, especially in highly competitive niches. To produce unique and original content, you should make sure that your ideas do not exist in the same form in any online source.
Now that you are aware of what original content means, let’s look in deep to know the reason behind its growing importance.

1- IMPROVE SEARCH ENGINE RANKING AND LINK BUILDING

There are millions of content available on the internet on one single topic, and originality of content is one of the main factors in deciding its online visibility among million. Every digital marketer should know how valuable your content is for your websites and in marketing campaigns. Besides this, the original content is used for getting strong and powerful backlinks by contributing it to popular online websites and publications. However, keep in mind that high domain authority websites take only relevant and informative content.

2- BOOST AUTHORITY AND CREDIBILITY

To get a significant edge in the market, it is crucial to create high-quality content on topics, on which there is not enough material available on the internet. This type of content strategy development helps in showcasing your profound knowledge and also boosts the website’s credibility along the way. This will enable you to place your website as an industry leader and also portray that you think outside the box.

3- INCREASE SOCIAL SHARES AND COMMENTS

The best way to increase the social shares and comments on your content is by creating smart and informative content. Always bear in mind that a well-researched content which offers desired information to readers, gains more traction, social shares, and comments. Unlike the other run on the mill copy, an original content keeps readers glued enough to leave their feedback on the website. In a time, where websites are flooded with click baits and deceiving posts, it is almost next to impossible to come across quality and original content. So, if the reader finds any such content, they will most probably share that content among their friend and members of the family.

4- GARNER MORE MEDIA ATTENTION AND INFLUENCERS

Last but not least, the original content will help you garner more media attention and Influencers. So, if you have established yourself as an industry leader through content, then there is a greater chance of your content being promoted and noticed by celebrities and Influencers. Mentions and attention from such renowned personalities will remarkably accelerate the web traffic and social media followings of your website. Furthermore, it will cement your brand position in your niche market. Aside from that, the website might also get quality backlinks from well reputed high authority websites.
Thus, creating high-quality original content is not an easy feat. It requires a lot of research, time, efforts and patience to create one single piece of original content. But, it is really worth it in the long-run to capitalize on the exceptional advantages of the original content.