WHAT ARE KEYWORDS? HOW DO YOU FIND LONG-TAIL KEYWORDS?

WHAT IS A KEYWORD?

A keyword means a word or a phrase used for searching for any topic on the website. In other words, it is a type of search query which a customer browses into a search engine result. Web marketers try to understand this through keyword advertising and search engine optimization by using real-time client’s wants and needs.

For instance, when a person searches for “men’s shirts”, Google tries to understand what the user is searching for.  After deep analyses, it will suggest a list of the websites which are offering the men’s shirt. Google will show your website in the search engine results if you are offering what a user is looking for.

 WHAT ARE LONG-TAIL KEYWORDS?

Long-tail keywords are the keywords which are very specific and precise to whatever your business is selling. These search terms are also defined as search volume keywords. These long-tails are mostly more than 3 words.

 FOLLOWING ARE THE TOOLS FOR SEARCHING THE LONG-TAIL KEYWORDS:

1.        GOOGLE SUGGEST

It is an amazing source for finding long-tail keywords variations.  For instance, type the primary keywords into Google search engine results and you can see so many Google variations.  This means that people are searching for something by using these keywords.

2.        GOOGLE RELATED SEARCHES

All the keywords suggestions will appear when you type for an inquiry in the search engine.  It uses the same principle of Google suggestions for suggesting keywords. However, there is only one difference that the search results will appear at the bottom of the SERP, page. These suggestions can vary in terms of number as they are not the same every time.

3.        USE DIFFERENT KEYWORD RESEARCH TOOLS

You will miss out tons of long-tail keywords variations if you will use the same keyword research tools every time. Therefore, use tools like Google Keyword to find out the long-tail keywords. There are various other tools for this, like:

·           Google Trends

·           Wordstream Free Keyword Tool

·           Social media tools

4.        MINI WEBSITE ANALYTICS

Mini website analytics find many keyword phrases which are driving visitors to the websites. Accordingly, search these keywords to find out thousands of long-tail queries which are leading traffic for you. It is possible that all these keywords are relevant to business but are not yet focused on any single visitor.

Therefore, to get a personal store of long-tail keywords, click your analytics and find the relevant keywords referral analytics. This tool is helpful in scanning and searching for all the relevant keywords to use in the content. 

5.      SURF eHOW

 Use websites like eHow, which are mostly brimming with keyword research, and especially with long-tail keywords search. You can also browse sites like Cracked.com and other powerful algorithms for keywords ideas.  If eHow is focusing on a particular keyword, it generally means that advertisers are taking interest in purchasing placement.

 Thus, a content which is unique, hyper-targeted and adding real value will definitely get the top ranking.

6.      SURF Q&A SITES

Q&A sites are good for getting ideas about long-tail keywords, and you can also use other sites of Demand Media Properties for the same. The sites mentioned below are good for searching for long-tail keywords.

·         Yahoo Answers

·         Quora

·         Answer.com

·         LinkedIn Answer

·         Askville

 However, you can also target questions for getting long-tail keywords to know what a person is exactly searching for. But conduct a keywords search as every question is not worthwhile.

7.      WIKIPEDIA

You can also browse Wikipedia, one of the most optimized sites on the internet, for searching for long-tail keywords. For instance, most of Wikipedia’s headings are easily translated into long-tail keywords. Do a page search to see primary keywords which are appearing throughout the text. “See Also” section is also a great source for finding different clusters of relevant terms.

8.      GOOGLE CORRELATE

Google Correlate is an extremely useful tool for searching correlated keywords. For example, while searching for SEO, you will also see:

·         Link Building

·         Digital marketing

·         Social Media Marketing

·         Keyword Research

9.      SOOVLE

It is a tool used for searching untapped keywords which are hard to find from Wikipedia, YouTube, etc.

Procedure for using this:

·         First of all head over to Soovle, and type a long keyword into the search engine.

·         After this, Soovle will display different results from various websites. You can also download the complete search results just by clicking the CSV file.

10. GOOGLE TRENDS

Google Trends is the all-time favorite tool for many people for doing keywords research. So, before starting the SEO campaign, determine whether the visitor's interest in your keywords is growing or not. Click Google Trends and then enter the keywords into the search field. It will display “interest over time” on the basis of the search volume results and news headline.

 CONCLUSION

At last, we would like to end this by saying, use all the methods mentioned above and see the difference in your ranking. Kerda Softech hopes this blog comes handy in guiding about sneaky ways to find long-tail keywords