Top 10 Digital Marketing Trends You Cannot Overlook in 2019

DIGITAL MARKETING TRENDS THAT YOU CAN NO MORE OVERLOOK IN 2019

As 2019 approaches, the digital marketing landscape which includes SEO, social media, PPC, content marketing, email marketing is testifying a dramatic shift. Gone are the days when you can dismiss the visual search or artificial intelligence as a super hit science fiction contrivance.

There is much latest digital marketing trends that are developing in the contemporary high-tech, internet-connected world, and businesses should use them at the earliest as the trends which worked last the year will not yield the same result this year.

To help your business in deciding the trajectory for itself, we have listed a few latest digital marketing trends to take advantage to revamp your marketing strategy and match the desired business goal.

1.      VOICE SEARCH

Voice search has seen unprecedented popularity in recent year. According to the Comscore, by 2020, 50% of all the queries will be voice-based. Voice search is mainly of two types: First, smart speakers implementations such as Apple Home pod, Google Home, Amazon Alexa and Microsoft’s Cortana, which give a voice answer to the question, and secondly those which are installed on a smartphone such as Google Assistant, Siri, and desktop which display written search results.

Leading brands are now making efforts to know how to offer their promises through voice-enabled devices as they are more cost feasible and give greater capabilities than other marketing means.

A Business must concentrate on its outreach goals through voice engine optimization. A marketer should use content in natural language which means what words a customer would use for searching a product.

As a result, a business can leverage the opportunity to offer more specific content to accelerate the click-through rates.

2.      INTERNET BEATING TELEVISION

According to research, the internet will catch up to the television in 2019 in terms of numbers of hours watched. Research shows that people will spend 2.6 hours per day online, and 2.7 hours per day watching YouTube in 2019. This predicts that a user will spend less time on television as compared to web video, social media, and web ads.

3.      GROWING INTEGRATION OF SOCIAL MEDIA INTO OTHER SERVICES

Social media networks are continually merging and fusing their services with other third-party applications. For example, LinkedIn and Facebook give third-party service and share the data of the user account.

It is expected that this trend will carry on with unabated fury and integrate the other services. The social media applications may start sharing more user data and information with their target audiences, which in turn creates a more pleasant experience across third-party apps. This is conducive for social media networks to retain their supremacy and extract more information about users and cater better services to smaller websites and applications.

4.      CONTENT MARKETING

Content marketing always creates a strong impression and impact on the consumer mind, because of the exposure and backlinks it provides for a brand. Writing interesting content followed with brilliant marketing to influence customers is a big win-win situation for any business.  

Having a profound, more comprehensive understanding of the target customer and being able to hit the market with more precision is the growing trend of effective marketing. While the general content is always important, the specialized content of any particular industry can also produce a staggering outcome.

5.      ARTIFICIAL INTELLIGENCE

This year, Artificial intelligence is pulling its weight in the marketing world by powering customer segmentation, push notifications, retargeting, click tracking and so many other things in a limitless combination of possibilities, which includes content too.

How to use a digital marketing portfolio depends upon the business goals and the channels. A business is likely to fail behind if it is not leveraging AI in its marketing intelligence.

As per the study by Blueshift, 28% of marketers are leveraging the AI product recommendations and 26% for the campaign optimization.

Apart from increasing the sale, AI can help in ameliorating the customer service.

As per the Forrester’s Global State of Artificial Intelligence Online Survey, 57% of the businesses are using AI to enrich their client experience, while 44% are utilizing for revamping upon existing products and services.

It enables a business to personalize the marketing to each leads to turn it into a sales qualified lead.

6.      MICRO-MOMENTS

Nowadays, most of the users are processing their online activities via their mobile devices and as such marketers are now taking advantage of the micro-moments to attract more audience attention and meet their instant desires.

People on an average spend 3 hours and 35 minutes on their mobile devices every day, and by 2019, a smartphone will be the only medium which will get the most minutes.

Micro-moments are consumer behavior which help in delivering the marketing message clearly and succinctly within a fraction of a second.

To leverage the micro-moments in 2019, a marketer needs to track all the search engines where a consumer might search for information like Google map, Amazon, YouTube, etc.

7.      AUGMENTED AND VIRTUAL REALITY MARKETING

Augmented reality ads are one of the latest applications used by marketers to bring the static and unreal environment into a more real experience to integrate the “offer” with the “reality” of the buyer. According to the Statists, AR and VR market is going to reach $209.2 billion worldwide within 4 years.

8.      EMAIL MARKETING FOR BOOSTING ENGAGEMENT

As email marketing is getting more aggressive these days, marketers have started delivering emails to their perspective and active subscriber. But for sending the right emails to the right audience segments is a daunting task as it needs the thorough dissection of the lead’s behavior.

If the platforms they are using have certain restrictions to classify their target subscriber into different segments according to their behavior then, in that case, they can integrate some tools to allow them to do this; marketer will be able to target their lead, once they decide the data and information and  develop different categories for defining criteria.

To reinforce a more customized and tailored the manifestation of delivering emails based on engagement.

9.      INFLUENCER MARKETING

Influencer marketing is a type of word-of-mouth marketing that concentrates on the influential people or celebrities to drive the brand message to a larger cohort of the targeted audience, and not directly pitching the client for the products. It is one of the most effective marketing tools as people generally trust consumer opinions than corporate advertisements.

10.  PUSH NOTIFICATIONS

Push notification is one of the most popular web development trends in 2019.  Businesses are using push notifications to expand their leads in a more efficacious way to integrate with the target clients.

It is highly instrumental in retaining the clients and ameliorating conversion rates. For example, e-commerce companies use a browser push for retargeting the customers who have abandoned their shopping carts and lures them to buy the product which they did not buy but had earlier added to their cart.

CONCLUSION

The year 2019 will be about enhanced and enriched client experience with customization, personalization, automation, and AI-powered technologies, to stay ahead of the competitors and amplify the conversions. A plethora of content is floating amid Google algorithm changes, strategies and set up to make use of AI for imagining, marketing, repurposing email a nurturing tool, a thoughtful positioning to leverage the potential in push notifications… and the list goes on and on.

SO, now since you know what are the digital marketing trends for 2019, what are your strategies in the coming year?